Personalics’ CEO and Co-Founder, Ohad Shperling, Speaks at Nielsen Lunch & Learn
Friday, July 22, 2016
On July 21st, Nielsen Ventures hosted a Lunch & Learn featuring Ohad Shperling, CEO and Co-Founder of Personalics, at the 85 Broad Street office in NYC.
Shperling explained Personalics’ mission to communicate “the right message, to the right shopper, at the right time.” He emphasized the value of smart, personalized messages as opposed to blast campaigns.
During the presentation, Shperling got Nielsen employees involved by asking questions about what the most effective type of message would be depending on the customer’s level of engagement.
It was a very well-attended event and we want to thank Ohad for coming to present!